The Brat Identity: Visualising Charli XCX's iconic ice cream & drink recipe for Cannes
Challenge
To support Magnum's high profile partnership with global musician Charli XCX, the lead experiential agency needed to quickly translate complex product ideas (a custom ice cream and a bespoke branded drink) into a pitch-ready format ahead of the iconic Cannes party.
The challenge wasn't execution, it was visualisation.
They needed:
They needed:
Immediate Buy-In:
Compelling, premium mock-ups to sell the idea of the 'Brat' spray ice cream and the drink recipe to the internal Magnum Global Brand Team.
Compelling, premium mock-ups to sell the idea of the 'Brat' spray ice cream and the drink recipe to the internal Magnum Global Brand Team.
Artist Approval:
High fidelity visuals that could be shared with and approved by Charli XCX’s team, ensuring the products matched her unique aesthetic.
High fidelity visuals that could be shared with and approved by Charli XCX’s team, ensuring the products matched her unique aesthetic.
Party Assets:
Quick-turn design for small, high-impact assets (like stickers) to be used on-site at the A-list Cannes event.
Quick-turn design for small, high-impact assets (like stickers) to be used on-site at the A-list Cannes event.
Solution
My involvement was surgical, providing the visual tools needed to transform abstract ideas into approved, deliverable concepts.
Product Mock-ups & Visualisation:
I created high quality product mock-ups of the 'Brat' Magnum or 'Bratnum' Spray Ice Cream, capturing the custom design and spray finish. I also visualised the bespoke drink recipe, ensuring it looked as exciting as it tasted.
I created high quality product mock-ups of the 'Brat' Magnum or 'Bratnum' Spray Ice Cream, capturing the custom design and spray finish. I also visualised the bespoke drink recipe, ensuring it looked as exciting as it tasted.
Securing High-Level Sign-Off:
Mock-ups like these were the key materials used by the lead agency to secure the green light from the internal stakeholders and, crucially, to gain the ultimate stamp of approval from the artist's team.
Mock-ups like these were the key materials used by the lead agency to secure the green light from the internal stakeholders and, crucially, to gain the ultimate stamp of approval from the artist's team.
On-Site Assets:
We designed the small but vital branded stickers for the custom cups and as giveaways at the Cannes party.
We designed the small but vital branded stickers for the custom cups and as giveaways at the Cannes party.
Results
My focused creative support ensured that the concepts were given the visual polish and clarity required to proceed without delay.
Concept Approval Secured:
Our visualisations helped the lead agency confidently pitch and secure approval for the bespoke products, ensuring they were ready for the high profile Cannes event.
Our visualisations helped the lead agency confidently pitch and secure approval for the bespoke products, ensuring they were ready for the high profile Cannes event.
High-Value Visibility:
Our designed assets and product visuals were front and centre at one of the world’s most iconic celebrity events, giving the concepts maximum exposure and social media visibility.
Our designed assets and product visuals were front and centre at one of the world’s most iconic celebrity events, giving the concepts maximum exposure and social media visibility.
Visualisation as a Tool:
This project demonstrates our value as a fast, reliable creative partner, proving that even in a highly complex, multi-agency environment, high-quality visualisation is often the single most critical step in getting an idea approved and funded.
This project demonstrates our value as a fast, reliable creative partner, proving that even in a highly complex, multi-agency environment, high-quality visualisation is often the single most critical step in getting an idea approved and funded.
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